When you customers are concentrating on their sun hat, sunscreen and summer reading how do you get their attention?
How are you going to attract attention when your customers are mostly thinking about their summer holidays? 
 
You won’t be the only business that needs to add some heat to your marketing this summer. Here are a few ideas to help you take advantage of people’s positive mood as they look forward to some sun, sea and sand. 

Summer marketing ideas for your business 

Summer events. Looking at local opportunities is a good place to start. Local councils and schools, for example, are almost certainly planning activities for the summer. Could you set up a themed stand to attract relaxed visitors and promote your products or services? Offer branded buckets and spades or flip-flops to make sure people remember you. 
 
Alternatively, you could sponsor or take part in local summer activities to give your brand a boost. You can take some great pictures to share on social media and in your printed advertising. Remember to get your model release forms signed. 
 
Think about the seasons. Strangely, if your business is busiest in the autumn and winter the summer is a good time to promote it. For example, if you’re a chimney sweep you can remind people to call when they’ve unpacked their suitcase. Then they won’t have to wait to light their fires when the autumn chill sets in. You can even offer an early bird discount for people who book or order products in the summer. 
 
Take advantage of the summer vibe. With warm weather and relaxation at the front of people’s minds you can take advantage of ‘reticular activation’. Why? Well, when people are already thinking about something they’re more likely to notice other things related to it. Add summery images to your advertising and choose bright summer colours to complement your branding. Choose some headlines or calls to action with sunshine in mind too like ‘hot’ offers and ‘bright’ ideas, for example. 
 
Create content to tackle summer challenges. Whether it’s keeping the children entertained or the house cool, you can theme your content to meet people’s needs. Put yourself in your customer’s place to come up with different ways to explain how you solve their problems. Add some summer-themed hashtags to your social media posts too. Include summer-related images to your website banners and social media to keep the summer theme going. 
 
Try out some summer-themed promotions. A summer sale might not seem that unusual but, depending on your market, you could really attract some interest. If summer is normally your quiet time, even a small boost in sales could make a difference to your cashflow. If you sell Christmas decorations why not display them on the summer’s finest rose bushes? Or, showcase your log burners with a seaside background. You could offer a prize draw for next year’s summer holiday. 
 
Look out for special summer dates. You can plan promotions to take advantage of summer milestones like the first or last day of summer, for example. You could be creative on the longest day with lots of time-themed marketing. Or anything to do with strawberries and cream during Wimbledon. And don’t forget the Olympics! 
 
These are just some of the marketing ideas you can try this summer. There’s still time to book your advertising in our summer editions. Speak with our friendly team – we’ll be happy to help. 
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