Engage your community in print

Unique, locally made products and services on your doorstep help to build a stronger sense of community and to encourage people to visit your area. Buying locally is also very attractive to people who want to reduce their carbon footprint with less packaging and product miles. 

 

Local identity. If you run a hi-tech company or a local market garden, you contribute to your community’s identity. Whether you’re based in a converted farm building or have High Street offices, your employees probably buy their lunch and groceries nearby. They have friends, relations and interests in the local community. 

 

Community involvement. As a local small business, you make a real difference by sponsoring local sports teams and fundraising for local charities. You might help out with local good causes and events. Many businesses provide work experience opportunities for local colleges and give talks at local schools as well. 

 

Local networks. You also help to preserve the character of your community by building strong local relationships. You’ve probably worked with many of your customers and suppliers for years. You might go along to local business events, give referrals or run business clubs that support other businesses. It all helps to create and maintain strong ties and long-term success. 

 

Environmental benefits. By providing employment close to home, your business also helps reduce the environmental impact of long-distance commuting. Some people can walk or cycle to work, which is better for them and the environment. There’s also evidence that people are happier and more productive when they work locally. 

 

These are all good reasons why your neighbourhood will want to hear about you in your community magazine. Readers are already interested in everything to do with their neighbourhood and your business is an important part of their world. 

 

Beat digital overload. Digital channels are so crowded more people are turning to adblockers or are simply reducing the time they spend scrolling. Unlike digital advertising, print advertising has a longer lifespan as people keep and reread their favourite magazines. 

 

Make local connections. Advertising in your community’s magazine creates a sense of connection. You can build confidence with your readers by showing your local commitment. As someone who’s personally dedicated to the community’s success you can build trust and credibility. 

 

Reach new people. There are a lot of people who can’t or don’t use digital media. Many prefer more traditional forms like printed content. You can reach potential new customers your digital-only competitors might miss. 

 

Build your reputation. Consistently engaging with your local community in a publication people know and trust builds your reputation. When they regularly see your logo and read about your services, they’ll know who to contact when they need you. 

 

Be noticed. We’ve all learnt how to filter out unwanted advertising online. People who read magazines choose when and where they will enjoy them. They have control and are more receptive to your advertising. 

 

Have the best of both. You can also promote your website, blog or e-newsletter in print, so you can have the best of both worlds. 

 

We’re always interested in the different ways local businesses are involved in their communities.